If your small business website isn’t what it should be, you’re missing out on a huge source of potential growth and revenue. You could be reaching and winning new customers around the clock, and if your website isn’t, your competitor’s likely is. Let’s take a look at why your small business website is so important, what the best small business websites include, and how to get a website that pays for itself many times over.
5 Reasons Small Business Website Design Can Make or Break You
The right small business website design positions your business for continual growth. Outdated, sloppy, or confusing design will make it hard for prospects to find you, and might forever alienate the ones that do. Here’s why the small business website cost is a small price to pay for the benefits it brings.
1 You Never Get a Second Chance
Experts disagree on how long you have to grab a visitor’s attention. Some say first-time visitors spend an average of 15 seconds deciding whether your small business website is a good result for their search. Other studies found the average attention span is around eight seconds, and after that people lose concentration if they don’t have a reason to focus. Either way, first impressions are huge, and if you don’t nail it the first time, you probably won’t get another chance.
So how does your current small business website measure up? These are questions it should answer at a glance:
- What’s this company about?
- How does what they offer match what I’m looking for?
- What am I supposed to do on this page?
- Are there other choices I might be interested in?
2 Good Small Business Websites Create Growth
How do you define small business website design success? Do you want to see more traffic, better search engine ranking for related keywords, more sales, a bigger list of subscribers or some other indicator? Conversions are whatever actions you want visitors to take, and with effective small business website design, you see your number of conversions growing.
The best small business websites captivate visitors and walk them through the steps toward your goal, and to them, it feels effortless. At Stoodeo, we use web design to increase customer conversions. Here’s how we do it:
Mobile-Friendly Website Design for Small Business
There are 211 million mobile phone search users in America. Smartphone users are more likely to search locally, and also more likely to take action based on what they find. If your website was just designed to be viewed on a desktop or laptop, you’re going to lose them. Plus, your website’s mobile-friendliness is a ranking factor, because search engines want to deliver results that provide a good experience for everyone.
Desktop layouts are hard to navigate on a small phone screen. The print is tiny, buttons and links are hard to use, and the information feels crowded and cramped. The best small business websites are designed to adapt images, text, menus, and other content based on the type of device your visitors are using.
Visitors don’t have the patience or the attention span to hunt for information. They expect menus, product pages, contact pages, and other elements to be organized in a way that makes sense.
At Stoodeo, every stage of small business website design focuses on the end-user. We identify your business’ main categories, then organize information in a way that makes it easy to find at every step of their journey.
Precise Use of Color and Typography
Visual cues from your website’s color palette and typography give visitors an impression of your brand. Color has a powerful psychological impact, and the right typography makes pages aesthetically pleasing and readable. Your choices might communicate you’re strong and reliable, warm and inviting, lighthearted and friendly, or bold and innovative.
The best small business websites send the right message and connect from the very first impression, then keep consistently communicating what your brand offers and what you stand for on every page. Check out how we use color and typography in these small business website design examples.
Compelling Calls to Action
No matter how great your offer is, you still need to spell out what steps you want customers to take. Effective website design for small business has brief, action-inducing calls to action. In a few words tell visitors what they should do, how to do it, and why they should do it immediately. Our small business websites are so effective because our calls to action include the following:
- Short, simple messages containing a value proposition
- Thoughtful use of color
- Plenty of white space
- Clear, easy to read font that stands out from other page elements
- Accessible buttons in engaging shapes
- A sense of urgency
3 Great Small Business Websites Build Trust
No matter how good your products and services are, you need to convince people to give them a try. A good website will win them over, but if yours is outdated, poorly designed, or nonexistent you may never get the chance.
When your website looks great, functions intuitively, and makes it easy for visitors to reach their goals, they infer you must be reputable and trustworthy. They feel they can rely on you to deliver what you promise.
If your small business website is simple and straightforward, visitors feel your company also has those attributes. When you follow the steps to creating a small business website, your brand presents a consistent message throughout. Visitors start to feel like they know you, and if they identify with your message, they form an attachment.
4 Bad Websites are Bad for Business
Flawed web design can seriously inhibit business growth. When navigation is confusing, people think your products and services might be too. If your content is sparse, they wonder if you really know your stuff. When your website looks like it was thrown together by someone who didn’t know what they were doing, often because small business website builders don’t give professional results, visitors intuit your business must not be successful.
Outdated content might signal your company doesn’t stay on top of the little things. Slow loading pages frustrate users, and they associate that frustration with your brand.
A bad website will cost you visitors and conversions, but there’s another way your website could be hurting business. Search engines note when you have a low number of visitors and conversions and when frustrated users leave your site. So an outdated website could cause your search engine ranking to drop to the point people can’t find your business at all.
5 Web Design is Critical to Small Business SEO
To reach new customers, your business needs to come up at the top of search results when people look for you. Google processes more than 3.5 billion searches every day, a mind-boggling average of 40,000 per second. Effective small business website design isn’t just about sharp looking pages, it lets search engines know what you’re about so you have a better chance of showing up for queries related to what you offer. It’s also integral to a strong local SEO strategy.
As people start to find you, your website receives more traffic. When they like what they see, search engines consider you a good result for that search and your rankings improve. Here are just a few of the ways your website design creates a positive cycle:
- Quality content increases engagement and encourages other websites to link to yours.
- Optimized and compressed images load faster for a better user experience. Search engines love happy users.
- Thoughtful page structure helps users find what they’re looking for and indicates to search engines what you offer.
- Mobile-friendly web design appeals to smartphone users. If everything else is the same, Google will display a mobile-friendly website higher in search results than one that only functions correctly on desktop.
Why Choose Stoodeo for Your Small Business Website
If you know your small business website design needs work but you’ve been putting it off, it might be because it’s tough to know who will deliver the kind of results you want. Every day you delete another email from someone making web design claims that seem too good to be true. Maybe in the past, you hired a company for your current design and you felt like their hefty fees were a waste of money, their promises empty. Here’s what makes Stoodeo different:
- Our portfolio – We’ve provided website design for businesses large and small, for companies on every continent but Antarctica. We don’t just say we offer winning web design, we have examples that prove it. That’s one reason Clutch named us a top Texas web design and SEO agency for small business websites.
- Our experience – We’ve been doing this since July of 2006. That’s more than a decade of helping clients create digital experiences and reach their business goals.
- Our focus – On every project, our priority is to build relationships and help both people and small businesses reach their goals.
Let’s discuss a small business website design package that’s right for you.